curated library for growth optimization
// growth optimization draws on established research in product development, behavioral science, and market strategy. we cite our sources.
## signal_clarity
Obviously Awesome by April Dunford (2019)
// Positioning frameworks for identifying precise customer segments
Monetizing Innovation by Madhavan Ramanujam (2016)
// Willingness-to-pay research before building
## validation_rigor
Thinking in Bets by Annie Duke (2018)
// Decision-making under uncertainty with structured experiments
## execution_velocity
Shape Up by Basecamp (2019)
// Shipping cadence and appetite-based project scoping
## market_intelligence
Deploy Empathy by Michele Hansen (2021)
// Customer conversation methodology and feedback loops
## scale_infrastructure
Show Your Work by Austin Kleon (2014)
// Building systems for visible, compounding output
## cross-phase
Essentialism by Greg McKeown (2014)
// Focus as a growth multiplier across all phases
Deep Work by Cal Newport (2016)
// Protected execution time for high-output shipping
Range by David Epstein (2019)
// Cross-domain pattern matching for career growth
// disclaimer
PersX is not affiliated with, endorsed by, or based on any of the works listed above. The Growth Optimization methodology is original PersX intellectual property. These are recommended readings that informed our research.